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OPSAN: The Elder Care Company — A Comprehensive Marketing & Branding Strategy for Geriatric and Chronic Disease Care in Delhi NCR
India Is Ageing — And OPSAN Is Ready India is home to over 157 million elderly citizens — a number projected to double to 300 million by 2050. Yet the country's healthcare infrastructure has largely been built for the young. Chronic diseases, cognitive decline, post-surgical recovery, cancer, and palliative needs among the elderly remain severely underserved, especially in tier-1 cities like Delhi NCR where families are nuclear, both spouses work, and elders are often left ma
Anup Sisotia
Sep 29 min read
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